怎么理解元宇宙？

元宇宙是指虚拟世界，包括虚拟人物、虚拟IP、虚拟场景、虚拟消费......是伴随人工智能、虚拟现实技术发展下，区别于现实世界的产物。

At present, yuanuniverse is favored by both brand marketing and consumer market. For example, in October last year, the virtual beauty anchor "Liu Yeqing" who became popular overnight in Tiktok, the impact of the combination of virtual and real images in the short video made many people describe it as shocking, and this account instantly received 3 million likes. The marketing effect was full, which also laid a very strong fan market foundation for the later delivery and value creation of virtual IP.

当一个事物特别火，火到家喻户晓，证明流量就来了。这时候最显而易见的应用就是营销。从2022年初到现在，短短半年时间，各大品牌和媒体蜂拥而至，开始探究元宇宙世界，也有不少企业借助热潮从中获得可观收益。

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